Sustainability & Ethics

Non-Tarnished ELIORA Pieces

Non-tarnished feature lengthens the life cycle of jewellery, unlike other materials such as brass or copper coated by gold that gold colour tarnishes after a few times of usage.

Stainless Steel

Did you know stainless Steel is 100% recyclable? Some of its main components (chromium, nickel and molybdenum) can easily be separated from other materials, making the recycling process easy. Besides this, stainless steel is one of the least energy and resource intensive metals: being necessary to dig only up 2-5 lbs of ore for every 1 lb of iron and using only about 20-30 MJ/kg of embodied energy (according to an MIT study). And it isn't toxic, by itself.

PVD Technology

It is a green coating technology when searching for a waterproof solution for our pieces’ coating, we focused on choosing the lowest environmentally impacting one. So, we are proud to be using PVD - Physical Vapor Deposition. When compared with other common options, like electroplating, painting and the traditional wet baths, PVD process does not create any of the hazardous waste. Besides that, the colouring process does not limit the recycling value of stainless steel.


What can be better than a form of business where you do your purchase online without having to dislocate? On top of this, this way allows us to have a better insight on our audience’s preferences and consequently a better stock management, avoiding excedents. As we support conscious buying, we also don't offer pre paid return labels. The benefits of working on an e-commerce basis don’t stop here.

We assemble the pieces at the same place as we pack them ready for shipment. Our offices work in the same space: we find this to be an excellent energy saver and to drastically decrease transportation hazards. The possibility to pick up your package at our showroom adds up some points when talking about reducing our environmental footprint, too. Overall, e-commerce uses 30% less energy than traditional retail.